Production oriented phase associated with a general acceleration-tion of economic development that occurred in the second half of the nineteenth century as a result of discoveries and inventions in technology and organization of production. They made it possible to increase management efficiency through the organization of mass production, obniża¬nie unit costs and prices, and lakże, in connection with the development of means of communication and transport, expanding markets. Ry¬nek to 1 relatively poor in terms of variety asortymen¬towego products. In a mass scale they were being covered only pod¬stawowe needs of the population and often to the extent insufficient both in terms of quantity and quality.situation referred to as a “seller’s market”. In this situation, attention has focused on business organizational problems and technicz¬nych mass production of relatively simple wy¬robów intended for the average customer, and also include plugged-trzeniu material and technical maintenance cią¬głości conditioning processes. While too product was pro¬blemem d ru gorzęd ny m.
The quantitative increase in supply for some time held at the disregard for quality requirements in force in support-dnim traditional craft production system. So in mo¬mencie of difficulties in sales of mass-manufactured products it began to pay attention not only on the process pro¬dukcyjnego, but also its outcome, so that the product, and quality (care) for its implementation. Accordingly, the part of the authors, in addition to the phase orientation of production, has the following immediately after the phase “orientation of the product.”
In an attempt to express the essence of one sentence producers’ orientation-tion can be done by formulating a basic problem shut up entrepreneurs of that period: how to produce a lot and cheap to uczy¬nić product available .szerokiemu audience of buyers and gain cost advantage over potential competitors with the required diligence za¬chowaniu product implementation.
Resulting from the production orientation of the rapid growth of supply, nie¬zależnie of treatments aimed at improving the quality of wyro¬bów, have lead to the emergence of the mass scale of the barriers demand and growing sales ing difficulties.