It is a form of advertising involving advertising their products and services on blogs, frequently visited by readers.
How does it work?
Let’s go back to the previously mentioned by me blogging about fashion. How can enlist the help of the authors of these blogs in creating brand? A lot of brands have made an offer for girls leading fashion blogs. The most common is it that give them a gift clothes from the latest collection and they in return make them creations that represent your blog. Another idea might be giving a product that just came on the market and ask the blogger to make it described, he presented and expressed its opinion about it.
Car manufacturers often offer the latest automotive blogs authors cars for a test drive. Thanks to this blogger can show the auto and describe how it goes, what has the features and what it pleases him.
Using this type of advertising is great. In most cases those that advertise a product on your blog is reliable, it means that they speak your true opinion about the product, not an opinion which would like to hear manufacturer. Young people feel that bloggers tell the truth, and thus trust their choices. This causes the spread of the brand and create a relationship with a client who learns to trust the brand. Learn more about brand blogging.