e-marketing

A deeper look at the USP

A deeper look at the USP

Any good brand should  built around itself a single convincing Unique Features Offers (UCO – called. USP – Unique Selling Proposition). From the uniqueness and value of this trait in the eyes of potential clients depends on the effectiveness of customer marketing. USP acts as a focus and it helps you to sell in the  niches. If you position as a unique company with an interesting feature of the Offer are customers tend to extend the excitement of this one thing in your entire business.
However, if you position ourselves as a company which is good at too many things, customers will not have any specific association with your company . That is, building your brand will be much more difficult.
Our USP can be low price, special discounts, uniqueness product or any other characteristic of the products, which may encourage potential  customers to buy.

Summ up

1. Come up with a completely new service or a completely new approach to typical service and make it a his USP. Eg. “Online Banking”is an excellent example of a new approach to the typical service, which is banking. This is the most difficult option, but it will give you  the big head start against the competition. More about e-marketing ypu will find in here e-marketing.
2. Take the typical USP common in your industry and look at it from another angle, and  highlight each of his element. Eg. In the media industry often you emphasize objectivity. What can you do about it? You can be
extremely subjective. You will certainly find the fans.